Our Li'l Parenting Blog

Hi! We're Bek & Adam, parents to two and owners of two kids stores and two kids clothing brands. Yes, we are quite mad and yes, we often forget what day it is. But as you can see, we're not just a baby clothing company. We're also parents who have been through all the trials and tribulations of having babies. All the amazing times too. And that's what this Li'l Blog is all about.

From pregnancy and birth, to navigating that first year with love and good humour - we'll discuss milestones, health, parenting, baby care, hints, tips and opinions designed to give parents the confidence to give their child the very best start WITHOUT stressing them out.

We hope you find something useful.