Our Story
Hi! We're Bek & Adam, parents to two and two kids clothing brands, and a small farm stay in the Hills of the Dandenong Ranges. Yes, we are quite mad and yes, we often forget what day it is.
But as you can see, we're not just a baby clothing company. We're also parents who have been through all the trials and tribulations of having babies so we get it.
This is the Li'l Zippers story.
Let's face it, fidgety, squirmy babies make nappy changing a chore, especially when you're half asleep.
But thanks to Li'l Zippers, that awful battle against flailing legs and stubborn press-studs is the stuff of nightmares no more. Developed by an Aussie mum, Lisa, Li'l Zippers are a simple but brilliant zipper alternative to press-stud fixings on baby growsuits.
Her story is compelling.
"Let me paint you a picture that most new parents recognise. I find myself at three in the morning with my 12 week-old son. Trying to change his nappy when I was half asleep was a nightmare. He would either be crying or wriggling his arms and legs as if he was running a marathon. My mission was to change him as quickly as possible but it was an effort when it came to dressing him in regular rompers. One fastener would always be left on its own, like it was lost and couldn't find its way home. I could never figure out the Kimono suits either. Some zipsuits on the market were ok to use, but removing the legs was still not that easy. Zips placed on one side of the growsuit only made it difficult and fiddly to remove my baby's leg. Wasn't there something out there that was quick and easy?"
There wasn't.
The light bulb moment came when Lisa thought, "Why can't there be a zip directly in the middle? The zip should run up the baby's bottom! Then you could remove your baby's legs without too much trouble and dress them up quick with little fuss."
So Li'l Zippers was born.
Fast-forward several years and with Lisa looking to do new things with her creative talents, Li'l Zippers was seeming like it might come to an end. Not on our watch.
We had been stocking Li'l Zippers in our retail store since it's inception and we believed in the brand so much that we simply couldn't let that happen. We loved the designs, we loved the quality and we absolutely knew the concept was life changing because we'd used them on both our kids. We also knew what we were doing because we also had our own kids clothing brand.
To paraphrase a famous quote, "We liked it so much, we bought the company". So with our retail experience at Hugs for Kids and our kids fashion experience with Roasted Fox, the Li'l Zippers story continues...
We live our personal values daily and ensure that they are considered in everything we do, they are:
Have Fun
Everything we do is to help parents and business owners - what an incredible privilege, we have endless fun doing it!
Use Good Judgement
We do the best that we can do every single day, we review our results and aim to be better today than we were yesterday. We are empowered to make decisions that are the best for the customers and business everyday!
Give clients trust in their own instincts
All clients need to be assured they are doing the best they can, everyone should feel confident and proud of the great job they are doing after each interaction!
Safe place for clients and listening ears
We are the bartenders for parents and our clients, we listen to what's going on for them, not just to solve, but to be a support to them emotionally!
Family comes first, our team and customers are family
Everything we do is to give Children the childhood they deserve, all of our family comes first. We work together to ensure that all family members are receiving the attention and support they need at the time!
Open and honest communication
There is no Ego at Lil Zippers, we all speak our hearts voice. If there is something thought, then it needs to be shared, we are always working together to ensure that everyone is heard and no good idea goes unactioned or issue goes unresolved!
Respect and support your team
We respond quickly and take action to achieve our targets together, always grateful of each others effort and saying thank you at every opportunity.
Kindness in all that we do
We go the extra mile, walk in our customers shoes daily and ask, what would WOW me? Then we DO that, overdelivering on expectations always!!
Integrity in all that we are
We do what we say we will, always consistent with our minimum standards.
Do whatever needs to be done
We don't have problems, we look for solutions to work smarter, not harder - getting things done and focusing on results is our super power!
Spread wonder like it's confetti
Constantly striving to spread wonder and inspire everyone we come in contact with, our cheerful energy is totally contagious!
If you want to talk more, just contact us below!